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Direct-to-Consumer (DTC) Sales and Digital Engagement
By Freestyle Wine Consulting The wine industry is undergoing a digital transformation. As traditional distribution models face disruption and consumer behavior shifts, wineries are increasingly turning to Direct-to-Consumer (DTC) sales and digital engagement to build stronger relationships, drive revenue, and future-proof their businesses. Why DTC Matters More Than Ever DTC sales allow wineries to bypass intermediaries and sell directly…
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How Climate Shift is Impacting the Wine Industry
By Freestyle Wine Consulting The wine industry has always been deeply intertwined with the rhythms of nature. From the sun-drenched slopes of Bordeaux to the cool valleys of Oregon, climate has shaped the character of wines for centuries. But today, the climate is shifting—and with it, the very foundation of viticulture is being redefined. A…
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New Trends in Wine: How Younger Drinkers Are Changing the Landscape
The wine world, long defined by tradition, is experiencing a dynamic transformation. At Freestyle Wine Consulting, we’ve been watching these changes closely. Perhaps the most significant shift? Younger generations are rewriting the rules—moving away from wine and other classic alcoholic beverages, and seeking options that are lighter, lower in alcohol, and better fit their lifestyles.…
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More States Contemplating Bottle Redemption Fees: What Wineries Need to Know
The landscape of beverage container recycling is experiencing a wave of change in 2025 as more states contemplate or expand bottle redemption fees—also known as “bottle bills.” These policy efforts, designed to reduce litter and boost recycling, have direct implications for the wine industry nationwide. A Snapshot of Recent Activity The Trend Toward Inclusion of…
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New Formats and Packaging: Cans, Kegs, and Boxes
By Freestyle Wine Consulting The wine world is evolving—and not just in the vineyard. As consumer preferences shift and sustainability becomes a priority, the industry is embracing new formats that challenge tradition while opening doors to innovation, accessibility, and environmental responsibility. Why Packaging Matters Packaging isn’t just about aesthetics. It influences shelf life, portability, carbon…